SPECbyte is a one-of-a-kind new business development tool for radio sales — instantly customizable spec spots within three hours and digital specs within twenty-four.
Orpheus developed the SPECbyte web platform alongside the broader Compass Creative suite. The product houses thousands of fully produced terrestrial and digital specs, updated weekly, with management tracking that shows usage and revenue impact across exclusive markets.
From the same Yamanair Creative / Compass Media Networks family as Cash-by-Creative, SPECbyte gives large radio groups a parallel spec engine tuned to their sales motion.
Stack
ReactNode.jsPostgreSQLMedia delivery
Highlights
- Market-exclusive spec libraries
- Three-hour audio and 24-hour digital turnaround paths
- Usage and revenue tracking for station leadership
- Shared creative operations with Compass Creative